In the world of hospitality, Will Guidara is known for his innovative approach to customer service and his belief in the power of creating unforgettable experiences. A graduate of the School of Hotel Administration at Cornell University, Guidara has built his career out of his passion for the hospitality industry and his commitment to excellence. Before co-authoring Unreasonable Hospitality, Guidara made his mark as General Manager of the acclaimed New York City restaurant Eleven Madison Park. Under his leadership, EMP was awarded three Michelin stars and named the World’s Best Restaurant in 2017 by The World’s 50 Best Restaurants. This accolade underscored Guidara’s exceptional skills in managing one of the world’s best fine dining establishments and highlighted his unique philosophy towards hospitality—a philosophy that is deeply ingrained in every facet of his work.

Guidara’s insights are not merely theoretical; they are grounded in years of practical experience within the hospitality industry. After working in entry-level restaurant positions as a teenager, Guidara studied hospitality management at Cornell before working in management positions at various New York restaurants. This blend of academic knowledge and real-world expertise makes Guidara well-suited to make the arguments in Unreasonable Hospitality. In his book, Guidara acknowledges the conventions of the restaurant industry, while explaining why he thinks it’s worthwhile to go beyond them.