Ries relates his knowledge and experience as an entrepreneur through the citation of other authors and the use of example stories. Are these rhetorical strategies necessary to establish his credibility? Why or why not?

Ries advocates for the scientific method in all operations of a business, even theoretical problems. What are the limitations, if any, of using the scientific method in entrepreneurship?

Besides Toyota, find three historical examples of companies or individuals who have used the principles of lean manufacturing (even if they don’t use those terms). What do these companies and individuals have in common? What does this imply about what makes these principles work?