Vex King, a bestselling author, mind coach, and spiritual teacher, has become a leading voice in the personal development world. Born in 1987 in the UK, King faced numerous challenges throughout his early life, including financial hardship and the death of his father. He is open about these early struggles as a way of connecting with readers, thus laying the foundation for his teachings on positivity. 

In King’s telling, coming across Rhonda Byrne’s self-help book The Secret and its claims about the Law of Attraction became central to his teachings. In 2015, King launched an Instagram page dedicated to sharing motivational quotes, life lessons, and insights on mindfulness and self-love. The platform quickly gained popularity, leading to a successful life coaching practice, public speaking engagements, and ultimately the publication of his first book, Good Vibes, Good Life (2018). The book promotes pseudoscientific ideas like manifestation, energy vibrations, purporting to prove that cultivating a high-vibrational mindset attracts success and happiness. In 2021, King published Healing is the New High, about emotional healing and trauma recovery.