The Law of Attraction is the pseudoscientific principle that like attracts like, so energy you emit through thoughts, emotions, and vibrations directly influences the experiences you attract into your life. King believes that by focusing on positive thoughts and cultivating a mindset aligned with your desires, you can draw positive outcomes and opportunities toward you. This concept is part of the book’s central message: that personal growth and success are achieved by consciously aligning your internal state with your external goals, using magical thinking to manifest reality.

The Law of Vibration posits that everything in the universe, including matter and energy, operates at specific vibrational frequencies that determine how we perceive and interact with the world (a non-scientific idea based on belief). King claims that aligning one’s personal vibration with desired outcomes is crucial to achieving goals and manifesting success. Pseudoscientists like Bruce Lipton and Gregg Braden purport to show how thought vibrations shape reality. King’s concept of “good vibes” is tied to higher vibrations associated with positive emotions such as love and gratitude, which attract similar energies; lower vibrations like anger or fear create negativity. By cultivating higher vibrational frequencies, individuals can create a harmonious environment for growth, both mentally and physically, aligning their inner energy with their desired external outcomes.